This is a logo for one of the top aesthetic spas in Boca Raton, Allure Aesthetics. The client wanted to use neutral colors and a simplistic, couture design. The logo shows a gray gradient to symbolize a mirror. For print projects, the logo detailing is silver foil. The diamond shape along the line is just a little element to stand out and make the logo pop. The font is a serif font to add style and flair to the linear line detailing.