Floch Fitness

Due to the business’s name, the client wanted a logo which included a bird. Since the name is an alliteration, I thought I could create a symmetrical bird using 2 letter “F’s”, which is why the bird icon was created using the letter F backwards and forwards for the wings. I chose this font because it gives everything movement, as if the name is flying. It is also a nice unisex cursive font, that is both active and inviting.

Illustration by: admin