Holy Gradient! This client wanted a logo to represent its special, unique location in Delray Beach, Florida. The interior of the gym has a lot of distressed wood detailing, so I chose this font because it looks like wood, but it is also a strong, sturdy and bold font. I kept the word “Crossfit” in a less stylized, smaller font so it wasn’t competing with “Delray Beach” – the most important part of the logo. The gradients of the lettering and star and the state of Florida symbolize the amazing sunsets that can be seen from the gym. The colors were chosen because they represent the hot Florida sun and the beautiful, clear ocean.