Named for the founder Michelle, Chelle & Mi represents the relationship between the customer and this unique product – which allows purse carriers to effortlessly switch out looks as the situation, and their personality see fit. I chose an extremely feminine, graceful yet playful font family for this client’s logo. I paired this with a cleaner, structured font to accompany it for purposes like copy or headlines in order to balance it out. The main logo font is classy, flirty and bold, while the second font is complimentary, and not distracting. I then created an icon which combines the letters C and M with a little artistic curl to stay linked to the original cursive logo font. The neutral and couture color palette was chosen to reflect the brand’s values.